# Pricing — Apptent

Last updated: 2026-06-05  
Currency: USD (monthly unless noted)  
Value metric: tracked website sessions per month (paid plans only)

Apptent serves **B2B teams** and **D2C / ecommerce brands** on the same session-based plans.  
**Enrichment** (firmographics via your inbound webhook) is **B2B-only and optional**—D2C brands can use tracking, lead capture, and AI chat without it.

**Free tools** (audits, calculators, intent playground) are free forever and do not track sessions on your site.  
**Embed and session tracking** require Growth ($79/mo) or a **14-day Scale trial**.

## Capability by plan

| Capability | Free tools | Growth | Scale | Business |
|------------|:----------:|:------:|:-----:|:--------:|
| Marketing tools (no embed) | Yes | Yes | Yes | Yes |
| JavaScript embed (Intel + forms) | — | Yes | Yes | Multi-site |
| Enrichment webhook (B2B optional, BYO) | — | Yes | Yes | Yes |
| Behavior-aware AI chat (embed) | — | — | Yes | Yes |
| Slack (hot-intent alerts + Talk to a human) | — | Yes | Yes | Yes |

## Free tools

- Price: $0 / forever
- Includes: 6 free audits & calculators, intent score playground, tracking checklist
- Workspace: Create an account to explore the dashboard (no embed token for production traffic)
- Embed: Not included — use free tools to diagnose, then upgrade to go live
- Tools hub: https://www.apptent.pl/tools

## Growth

- Price: $79 / month (annual billing saves 20%)
- Sessions: 8,000 tracked sessions / month
- Embed: Single-site (Intel + lead forms) — **minimum paid tier for live tracking**
- Intent: Full scoring & site insights
- Slack: Hot-intent alerts (score + pages, no AI script) and Talk to a human live relay
- Live chat: Widget connects visitors to your team in Slack (no AI auto-replies)
- Enrichment: Inbound webhook (B2B optional — bring your own stack)
- Retention: 30 days
- Sign up: https://www.apptent.pl/register

## Scale

- Price: $199 / month (annual billing saves 20%)
- Trial: **14-day free trial** with full Scale features (embed, chat, Slack)
- Sessions: 30,000 tracked sessions / month
- Includes: Everything in Growth
- AI chat: Behavior-aware widget via same embed (recommended for D2C support)
- Slack: Hot-intent alerts with AI talk-track suggestions; Talk to a human live thread relay (no agent dashboard)
- Retention: 90 days + AI insights narratives
- AI chat: up to 12,000 AI replies/mo ($8 LLM budget); then Talk to a human (Slack) remains available
- Sign up: https://www.apptent.pl/register

## Business

- Price: Custom — contact via https://www.apptent.pl/register
- Sessions: 150,000+ tracked sessions / month (custom)
- Embed: Multiple sites & unlimited allowed origins
- AI chat + Slack: Talk to a human handoff, custom intent thresholds, and onboarding
- Also: Export webhooks, SLA, dedicated onboarding
- Billing: Annual contracts typical

## B2B vs D2C

### B2B teams
- Start with free tools, then Growth or Scale trial for embed + tracking
- Optional enrichment for firmographics from Growth
- Slack alerts and Talk to a human for sales follow-up on high-intent sessions

### D2C / ecommerce brands
- Free tools to audit your store; Scale trial for chat + lead capture on-site
- Capture email and phone for discounts or lead magnets
- **Enrichment not required**

## Notes

- Session tracking and data retention are paid features — free tools never ingest production traffic.
- Enrichment is optional. D2C brands do not need it.
- AI chat, Slack alerts, and Talk to a human live handoff require Growth (human chat + alerts) or Scale/Business (AI chat + AI alert scripts). Included in the 14-day Scale trial.
- Dashboard at /dashboard on all accounts; embed tokens activate on paid plans or trial.
- Full marketing pricing page: https://www.apptent.pl/pricing